When someone searches for your type of service on Google Maps or Google Search, your business listing appears with key information like hours, reviews, and location. Adding a Book Online button to your Google Business Profile means those high-intent searchers can book immediately — right from the search results.\n\nThis is some of the highest-quality traffic you can capture. Someone searching for a hairdresser near me or best massage therapist in Manchester is ready to book right now. A visible booking button removes every barrier between their intent and your calendar.\n\nUnlike marketplace platforms that charge commission on each booking, traffic from Google Business is completely free. You keep 100% of the revenue. Better Bookings simply provides the booking page that Google links to — no ongoing fees for this integration.