Instagram is where your clients discover you — make sure they can book the moment they decide to. Adding a Book Now action button to your Instagram Business profile creates a direct path from browsing your content to securing an appointment.\n\nWhen someone visits your profile and taps Book Now, they're taken straight to your Better Bookings page where they can choose a service, pick a time, and confirm their booking. No confusing link trees, no back-and-forth in DMs, no lost leads.\n\nYou can also share your booking link in Stories, Reels, and your bio link. Every piece of content becomes a potential booking channel. The fewer steps between discovery and booking, the more appointments you fill.